Diverse Business Assistance Grant Program

As of 2:00PM CT, January 21st, 2022, the Diverse Business Assistance Grant is no longer accepting applications in accordance with the application deadline posted in the Program Grant Announcement.

The purpose of the Diverse Business Assistance Program is to provide funding to assist chambers and non-profit organizations providing assistance to small businesses owned by individuals who have been disproportionately impacted by the COVID-19 pandemic. The State intends to award up to $73,470,757.65 in grants through this Program. Funding for this assistance is provided to Wisconsin by the Federal American Rescue Plan Act of 2021.

For more information regarding the Diverse Business Assistance Program, including the grant application, please visit the links below. 

Program Information

  • Press Release​ - October 5, 2021
  • Grant Anno​uncement​​ - Updated August 8, 2022
    • The Grant Announcement contains program details, eligibility requirements, and application selection and award processes.

Award Materials



  • Eligible Expense Incurred Period March 3, 2021 through December 31, 2024
  • Grant Announcement Issue Date Monday, November 29, 2021
  • Application Form Live Monday, November 29, 2021
  • Pre-Award Webinar Friday, December 10, 2021 at 12:30 PM CT
  • Questions Due Monday, December 13, 2021 at 2:00 PM CT
  • Applications Due Friday, January 21, at 2:00 PM CT
  • Notification of Award Issue Date Monday, March 21, 2022 
  • Post-Award Webinar Thursday, August 11, 2022 at 10:00 AM CT
  • Grant Agreement Execution August 2022
  • Final Report See section 1.8 of Grant Announcement



Please review all available documentation on this page prior to contacting the program.

  • Program Email: DiverseBusinessAssistance@wisconsin.gov​