Sales of raffle tickets via the internet and other electronic means are permitted if the licensee follows the procedures described below. Because Wisconsin law requires the use of printed raffle tickets, entirely electronic raffles are not permitted. In addition, licensees are still required to focus their sales efforts on purchasers located within the geographic area the licensee’s organization serves. For more details, see “Can I sell raffle tickets outside Wisconsin?”
Class A licensees: Class A licensees may offer and sell raffle tickets through their websites or via email or text message exchanges with purchasers. Each raffle ticket must be in paper form. However, instead of mailing or hand-delivering the paper ticket to the purchaser, the licensee is permitted to send the purchaser a copy of the purchaser’s portion of the ticket via the internet, email, or text message. The electronic transmission of the purchaser’s portion of the ticket must be done in a manner that permits the purchaser to print a complete copy of its portion. In addition:
- The licensee must retain both the licensee’s portion and the purchaser’s portion of the paper ticket.
- The licensee must retain a record of each purchaser’s name and address and the identification number of each ticket purchased.
- Each ticket must be identical in form.
- Each ticket must contain the licensee’s license number.
- Each ticket must contain the price of the ticket and the discounted price, if any, applicable to multiple ticket purchases.
- Each ticket must contain a place for the e purchaser to enter his or her name or address.
- Each ticket must contain the date, time, and place of each drawing.
- Each ticket must contain a list of each prize to be awarded that has a fair market value of $1,000 or more.
Class B licensees: Class B licensees may offer and sell raffle tickets through their websites or via email or text message exchanges with purchasers. However, the licensee must distribute the paper tickets to purchasers at the event at which the drawing will take place.
For both types of licenses, all other requirements of Wisconsin law continue to apply.