Destination Marketing Organizations Grant Program

The purpose of this program is to provide tourism-promotion and tourism-development organizations assisting with restoring economic activity in Wisconsin following the COVID-19 pandemic. The State intends to award up to $15 million in grants through this Program. Funding for this assistance is provided to Wisconsin by the federal American Rescue Plan Act of 2021.

For more information regarding the Destination Marketing Organizations Grant Program, please review the links below. 

Program Info​​​​rmation



  • Eligible Expense Incurred Period March 3, 2021 through December 31, 2022
  • Grant Announcement Issue Date Wednesday August 25, 2021
  • Application Form Live Wednesday August 25, 2021
  • Webinar Thursday, September 9, 2021 at 1:00 PM CDT
  • Questions Due Wednesday, September 15, 2021 at 2:00 PM CDT
  • Applications Due Wednesday September 29, 2021 at 2:00 PM CDT
  • Notification of Award Issue Date October 2021 (estimate)
  • Grant Agreement Execution October 2021 (estimate)
  • Final Report See section 1.8 of Grant Announcement